Proposal · Restaurant group
The repeat customer who should not arrive via a platform
An own-channel ordering and booking site for a group, issuing compliant myDATA receipts, with delivery-platform orders landing in the same kitchen queue rather than on a fourth tablet.
Proposal. We have not built this one. It is written out to the same level of detail as the work we have shipped, because the useful argument is about the design, and that argument costs less before a price exists than after.
- Next.js
- Flutter
- Postgres
- myDATA
- Viva Wallet
The numbers
- 1
- Queue every channel writes into, so a service is one screen
- 2
- VAT treatments that differ and get confused: eaten in and taken away
The problem
A group's best customers - the ones who search for it by name - arrive through a delivery platform, which means the margin and the customer's details both belong to somebody else.
Meanwhile the kitchen works four tablets during service, one per channel, reconciling them by eye.
How we would build it
The own channel serves the customer who already knows the name. It does not replace the platforms: they bring demand a restaurant genuinely cannot reach alone, and that demand is worth its commission. The target is the repeat order, which is not.
Every channel writes into one kitchen queue, so service is one screen. Most of the operational gain is here rather than in the margin: four tablets reconciled by eye is where the mistakes come from.
Receipts issue through a certified myDATA provider with the VAT treatment correct for dine-in against takeaway, which differ - getting that wrong is a reconciliation problem that surfaces a quarter later.
Confirmations go out on Viber rather than email, because in Greece that is the channel people actually read and reply on.
What it would change
What would change is ownership rather than a percentage: you could email your own customers next season without asking a platform for permission. No commission figure appears here, because the only one worth quoting is the one measured on your own orders.
A worked example
Most of the operational gain would not be in the margin. It is here:
- Channels before
- 4 tablets
- Channels after
- 1 queue
- Where the mistakes come from
- reconciling by eye
- Confirmation channel
- Viber
- Customer details on a repeat order
- yours
No commission percentage appears, on purpose. The platforms bring demand a restaurant cannot reach alone and that demand is worth its cut. The target is the repeat order, which is not.
Want us to build this?
A 20-minute call with the two people who would build it. You tell us what you need; we tell you whether it is worth building and roughly what it costs.
The full page: Restaurants & groups